January 2020 Marketing Blog

Marketing Resources to Kick Off the New Year 

American Pharmacies Marketing Resource Center

The American Pharmacies Marketing Resource Center offers ideas and resources to help you plan and execute a practical marketing strategy for your pharmacy. The Marketing Center focuses on five key areas.

• Branding and Promotions: Build and refine your brand identity.
• Social Media: Build connections with current and potential patients.
• 2020 Pharmacy, Health and Wellness Calendar: Keep up on all health-related observances that occur throughout the year and use our free marketing collateral for promotion.
• Websites: Identify key components of a great website from design to content.
• Marketing Blog: Features monthly topics that both inform and inspire.

Good Neighbor Pharmacy offers New Marketing Strategies

Good Neighbor Pharmacy is rolling out major changes to its marketing program that shifts its focus from traditional advertising to digital ads and social media. GNP’s new marketing initiative shifts content focus from the GNP brand and products to the individual pharmacy and its staff and services.

GNP revamped Brand Central Station to provide substantial digital ad collateral and social media resources. GNP’s community marketing components include:

• Advertising Manager (AM): Your dedicated AM will review your digital assets and help you elevate your online presence.
• Reputation Management: Manage your pharmacy’s reviews on Yelp, Google, Facebook and other channels.
• Social Media Support: GNP offers a user-friendly platform and extensive content.
• Google Ads: Learn about this cost-effective and efficient method of targeting prospective patients.
• Outbound Calls: Send your patients targeted messages in your own voice.

Learn about GNP’s new marketing strategies and resources at https://www.wearegnp.com/marketing. You can check out 700+ pieces of digital and print marketing collateral Brand Central Station at gnpbrandcentralstation.com.

CBD Products – One of the Hottest Commodities on Pharmacy Shelves

Before you begin to market your pharmacy’s OTC CBD products, take a look at our guide – How to Choose CBD Vendors & Products. Laws vary considerably around the country on the legality of marijuana (medical or recreational) and hemp-derived products containing cannabidiol (CBD). Before stocking any type of cannabis products in your store, it is essential that you understand both federal and state laws governing the sale and use of these products.

A Note About Health Claims: The FDA has sent warning letters to companies selling CBD products that claim to prevent, diagnose, treat, or cure serious diseases, such as cancer. Making health claims, even just the ability to treat relatively minor problems, is legal only for prescription drugs.