May & June Marketing Blog
Recognizing Women’s and Men’s Health Week in Your Pharmacy
The Men’s Health Network sponsors Wear Blue Days to build awareness about the importance of men’s health, and to encourage men to live healthier lives. You can show your support by allowing staff in your pharmacy to “go blue” on Wear Blue Day, Friday – June 14. Likewise, the U.S. Department of Health and Human Services' Office on Women’s Health leads National Women’s Health Week (May 12th-18th) to encourage all women to be as healthy as possible. In honor of Women’s and Men’s Health Week, below are a few ways you can build awareness in your pharmacy about the importance of living healthy lifestyles.
Health Screenings and Fairs
Offer patients who visit your pharmacy a fast and free/discounted health screening, like
- Cardiovascular risk assessment (blood pressure testing)
- Diabetes (blood glucose testing)
- Cholesterol (full cholesterol panel testing for high cholesterol)
- Osteoporosis (bone mineral density testing)
- Annual wellness exams (height, weight, blood pressure, cholesterol, blood glucose, body fat percentage)
- Comprehensive medication reviews
Use this screening to counsel them about any health issues and concerns. Display this checkup and screening guidelines poster for men and this poster geared toward women’s health screenings in your pharmacy. If you have time, hold a community health fair to educate men and women patients about common health concerns. Hand out or stuff prescription bags with flyers and brochures with tips for improving wellness. Our 2019 Pharmacy, Health and Wellness Observances Calendar is full of links to free collateral and resources.
OTC Products Front and Center
Prominently display gender specific products and supplements in your store. Hold a tasting for healthy snacks, protein/energy bars or drinks you carry in your store and select a few vitamins and supplements to display and discuss while patients are waiting for prescriptions.
Get The Word Out
Social Media is a free and easy way to communicate with the general public and your patients about the health fair and OTC tastings and offerings. It is also a great way to solicit feedback to gage how or if changes should be made the following year. Use hashtags like #menshealthmonth, #womenshealthmonth, or #wearblueday to sync your posts to others throughout the nation.
June Health Observances
- Cataract Awareness Month
- National Scleroderma Awareness Month
- Men’s Health Month
- Migraine and Headache Awareness Month
- National Safety Month
- Men’s Health Week (11th - 17th)
July Health Observances
- Fireworks Safety Month
- UV Safety Month
- Psoriasis Awareness Month
- National Independent Retailer Month
For a complete list of 2019 National Health Observances with free hyperlinked resources, download the American Pharmacies 2019 Pharmacy, Health and Wellness Observances Calendar. Additional tips and resources are available in the Marketing Resource Center