Brand Central Station
Use the Marketing Power of GNP
to Build Your Visibility & Sales
It's important to have an individualized marketing plan that promotes the unique value and image of your pharmacy. But remember that AmerisourceBergen's Good Neighbor Pharmacy also offers a wealth of resources to boost your visibility and sales through its impressive online portal Brand Central Station.
You can supplement your own individual marketing programs by using these resources to leverage the value and reputation of the GNP brand. Good Neighbor Pharmacy enjoys a stellar reputation among the American public, earning the highest score in pharmacy customer satisfaction from the prestigious J.D. Power and Associates for five of the past seven years.
Personalized Marketing Materials
You can create custom marketing campaigns for your pharmacy in minutes at Brand Central Station. More than 150 customizable marketing pieces are available through the BCS portal, including materials about medication adherence, home health care and major disease states.
Get access to posters, fliers, direct mail, postcards, brochures and more. You can log into the BCS portal to customize materials with your pharmacy name, logo, address and website. Download and print the items yourself or have them printed for you directly through the portal.
Some examplers of advertising and promotional pieces (many are available in Spanish):
To get started, just log into the Brand Central Station Portal. You'll need your NCPDP number and your GNP password.
You can stretch your marketing dollars by participating in cluster advertising. GNP clusters are marketing groups of individual GNP pharmacies that are based on the same marketing area, allowing them to pool resources and maximize advertising opportunities. As a cluster member, you’ll have the opportunity to participate in marketing strategy sessions with your peers to share ideas, knowledge and best practices.
Through cluster advertising, you’ll have access to:
- Ongoing support from a local advertising manager who is a trained marketer experienced in television, radio, print and multimedia advertising;
- Professionally produced TV and radio commercials;
- Negotiated media rates; and
- Professionally designed materials for mailings, events, newspaper advertisements and more.
Digital & Social Media Support
Good Neighbor Pharmacy makes it easy for new and existing patients to find you online:
- Tap into the power of social media with strategic tips from our Social Media Toolkit for Facebook, Twitter, Instagram and Pinterest.
- Receive social media guidance through calendars outlining daily post ideas, shareable graphics and more.
- Download monthly editorial calendar and professionally designed social media graphics from Brand Central Station.
- Connect with Good Neighbor Pharmacy on Facebook and Twitter for content ideas.
Boost your front end appeal by ordering GNP-branded retail signage from GoodNeighborPharmacySigns.com.
- Give your pharmacy a professional finish with aisle markers, product readers and other interior signage options.
- Choose from full coverage vinyl graphics or perforated vinyl for your store windows.
- Drive store traffic and increase brand awareness with exterior signage and vehicle wraps.
To learn more about how GNP's Pharmacy Transition Services team can improve your store's appearance and patient appeal, visit www.gnptransformationservices.com.
Click here to see a great example of how GNP's design team transformed an APRx shareholder's South Texas pharmacy into a retail showcase.